Social Media for Humans

Reuse your content

June 10, 2022 Alexis Bushnell Season 2 Episode 15
Social Media for Humans
Reuse your content
Show Notes Transcript

If you're a business owner rather than a content creator, this quick tip is for you! I explain why reusing your content is good for both you and your audience - hooray for time saving wins!

Alexis' links.
I hang out on Instagram: https://www.instagram.com/alexisbushnell/​
Find me on Facebook: https://www.facebook.com/SocialMediaForHumans
Join the club to learn more about ethical and effective social media marketing: https://socialmediaforhumans.club/

Voice over by Hawke Wood: https://www.spotlight.com/3490-9081-8844

Support the show
Hawke:

Hello and welcome to social media for  humans the podcast that empowers you to do social   differently. Your host, Alexis Bushnell, and her  guests discuss their experience of social media   as business owners, users, and ultimately  humans. With insights and advice to help   you find an effective and ethical strategy  that works for you. Grab yourself a drink   and join the conversation.

Alexis:

Hi hello, I'm Alexis, my pronouns are she her. I want to talk to you about reusing content in this super quick tip  episode of the Social Media for Humans podcast. So   reusing content, people have feelings about this!  My feelings are do it! Just do it, please. But   there are a lot of people who think it's bad, who  think "well everybody's already seen it why would   they want to see it again?" Or "shouldn't I be  coming up with new ideas all the time?" I mean if   you have new ideas all the time, go for it! But I  want to start by asking you one question. I don't   know what time you're listening to this, what time  of day, if you've already been on social media,   you've had a bit of a scroll, you've seen  some posts, kind of think, rewind your brain,   how many of those posts that you've  seen today do you actually remember?   How how many could you say like, "I saw  this image and I saw this this caption   and somebody was talking about this topic." How  many out of the 50, 100 posts you've seen maybe?   That's a real question, I would love you to  let me know how many you actually remember.   If you're listening to this super early in the  morning have a think about yesterday, how many   posts can you remember that you saw yesterday?  I am willing to bet it is close to zero.   If you're one of these people with a photographic  memory you don't count, I'm sorry! You do count,   we love you, but like you know, it's  different! So if you can't remember say,   I'm gonna be generous, say you remember 10  posts that you saw yesterday or earlier today,   over time would you would you still  remember those posts in three weeks,   when you've seen 300, 400,  several thousand more posts?   Really, that's a question; would you still  remember those posts, even if they came up   in your feed would you still remember them?  Would you go "oh, I've seen this before?" Because when I have tested this, and I have tested  this a lot, people don't remember them. When we're   creating content we are in it, we care about it,  we're thinking about it, we're coming up with the   content idea for it, we're finding the perfect  image or creating the perfect video for it,   we're crafting the caption, we're looking for  the right hashtags, we're checking the best   times to post, we are involved with our content.  We are really really thinking about it, we will   remember it because we've put a lot of energy  into it, we've put a lot of creativity into it,   we have spent a lot of time creating it, of course  we remember it when we see it come up on our   feed three weeks, three months, a year later. We  remember it because we have however long it took   us to create that post ingrained in our memory  from the the effort and maybe the love that we   put into it, and maybe the idea that triggered us  to write that post or the event or whatever it is,   we have an emotional connection to a lot of our  content whether that's good or bad, but we do,   nobody else has that of our content. So when  somebody else is seeing your post that you spent   three hours really working on, phrasing it just  so, that had been inspired by this conversation   you had with your best friend and you think it's  just amazing and it's a really powerful point,   and when you see that post you remember that  time with your friend and you're like "yes,   I remember that thing that they said was just  so amazing and it really shifted how I see   this," that's great but they don't feel that.  When they read that post they might think this   is really interesting, yeah, this has shifted  how I see things, this is a really great post,   but they don't have that association, they don't  have the association with the connection with   your friend, with that chat, they don't have  the connection with the three hours you spend   at midnight drinking coffee and trying to get it  out there, they don't have the association with   the image that you used or whatever, and so they  don't remember it because they're seeing that post   in hundreds of other posts and many of them  also came from that amazing conversation you   had with someone, or that thing you saw on tv and  it sparked an idea in you and you were like "yes,   this is the next big thing, this is the  big topic that I need to talk about." We remember our content because we are  so invested in it, other people are not.   This is why I advocate for reusing content   because you put a lot of time and energy into  that content. If you're creating quality content   as opposed to just churning out anything to get  stuff out there which I imagine most, if not all,   of you are doing, you're focusing on quality  content, then as your follower numbers grow,   as things shift in the world, as things shift  in your industry, as what you do maybe shifts,   there are people who haven't seen that content at  all and there are people who are in a better place   to receive that piece of content now. So if you've  put out a post about, say, repurposing content,   how meta! If you put out a post about reusing  content and when I first put it out say   somebody saw it and they went "oh yeah, seems like  a good idea, I have not got the time to go through   all my previous posts, I just don't, I'm already  homeschooling, and going through a divorce, and   I'm already super busy with all the life stuff and  all the work stuff and all the everything stuff,   and I do not have the time to do it."  Maybe when I post it again six months later   they've hired a VA maybe and they're  like "oh, I'll get my VA to do that,   that's a great idea. Cool." They can actually  action it. Maybe they have shifted how   their business works so they have more time to  work on their business to actually go through   some of their content and pull stuff out  to reuse it. People are in different places   when they see your content and so you might catch  somebody with that message the second, or third,   or fourth, or fifth time around that when you  first posted it they just weren't ready for it,   they couldn't action it, they weren't in  the place where it was useful to them.   And I think this is something we forget when we're  in that scroll, we are in that content creation,   you've got to put the content out  there, gotta do this, gotta do that. Not everybody is seeing your content, the  people who are seeing it are not remembering it,   and the people who are seeing it and maybe do  think it's awesome and maybe it does sort of   trigger a memory in their brain, they're like  "oh yeah I saw this before and I couldn't do it,"   maybe they're in a better place now to actually  action that, to actually hear that message, to   actually really take in what you're saying, and so  it is valuable if you have created great content,   reshare it! Get it out there again and yes, if you  want to change the image or tweak the caption or   change the hashtags or whatever you want to do,  if you want to turn it into a different format,   so you want to change your feed post into a Reel  or whatever it is, you can do that, but you don't   have to. And I say this so much to people who are  overwhelmed with content creation, who feel like   "I do not have the time to create just all this  new content forever. I have a job. I opened my   business because I want to do this job not because  I want to become a creator." Reuse your content. Have a look back through your  content and see what you can reuse,   and if you don't have the  time to edit it, to tweak it,   who cares? Just put it out again exactly as it  is, use the same image, use the same caption,   use the same hashtags, people don't care, just  get it out there again, it takes some stress off   you, it means you can either get more content out  there or you don't have to create as much content,   and maybe it will reach just the  right person at just the right time.   I would love to know what you feel, where  are you on the repurposing content fence?   Is it a fence?! Are you team repurposing? Are  you really invested in the repurposing already?   Have I convinced you to try repurposing content?  Or are you still like no, this is a hard no,   never not ever, not for me?  That's fine if that's you,   you do you, that's fine. If you would like some  extra help with repurposing your content, turning   evergreen content, blog posts, podcasts, stuff  like that into social media content, getting   a scheduling system set up, all of that kind of  thing, I would love to see you in the Social Media   for Humans Club where we have courses on that, we  have trainings on that, we have support on that,   and basically everything else related to social  media and self-care, so yeah, I would love to see   you over there. If you would like early access to  these podcast episodes and also the guest episodes   you can join us on Patreon. And take  care of yourself.

Hawke:

If you want more regular reminders to find your own way to use social media, follow Alexis on your social   platform of choice, all the links will be in  the show notes. Until next time, be a human.