Here in the UK it's summer and no one is looking at your social media so take this time to scrap the strategy and have some fun with your content!
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Voice over by Hawke Wood: https://www.spotlight.com/3490-9081-8844
Hello and welcome to Social Media for Humans, the podcast that empowers you to do social differently. Your host, Alexis Bushnell, and her guests discuss their experience of social media as business owners, users, and ultimately humans. With insights and advice to help you find an effective and ethical strategy that works for you, grab yourself a drink and join the conversation. Alexis: Hi hello hi! Welcome to another quick tip episode of the Social Media for Humans podcast. This month in the Social Media for Humans club we are focusing on fun so I want to talk a little bit about making your social media fun again. I hate that I made it that the tagline, I hate it already! Never mind! So a lot of people, please tell me that I'm not alone, I know I'm not alone but if you're there too let me know. A lot of people are really struggling with social media at the minute, they are feeling like it is not fun, it is exhausting, it is annoying, it is frustrating, it is, if you're a business owner, frankly a complete nightmare, so I propose we throw the strategy out of the window, at least for a month, and just give it up, just have some fun. Have some fun with social media, try some new stuff, give up on posting the stuff that you really hate creating, try having fun with some new stuff maybe and just give yourself a break. Just say like it's okay, it's summer in the northern hemisphere, people are out and about, people are doing stuff, people are taking breaks from social media, they're on holiday, they're with their family, they're you know out in the park, at the pub, whatever. People are out enjoying their lives, they're not on social media, there is always a dip in stats over summer, always, it's a thing, so nobody's looking at your content, what better time to just fling some stuff out there and give it a whirl and see how you feel about it. Your stats are not going to be the most reliable measure of whether things are working this month because people are out and about, so fear not, just try stuff and see how you feel about it. Give reels a go, see if you hate them, see if it's only specific types of reels that you hate, hello people who hate the pointing and dancing which is essentially everybody I speak to! You don't have to create that kind of content, try different types of content, try creating different types of reels, just sling some stuff out there, change up what you're posting on the feed, change up what you're posting in stories, you know just give stuff a go. Give stuff a go this month and see how you feel about it. Maybe try, if you're not already repurposing, try repurposing some content, see if you find that that gives you some brain space, see if it feels like a lot of work for you and maybe you want to outsource it, see what's going to work for you, see what you actually enjoy creating and then how you can build that into your strategy in future. So give yourself a month to just just wing it, just wing it, have some fun. In the Social Media for Humans Club this month we have Kate Browning who is a Canva expert coming to bust all your Canva problems so that creating content in Canva can be extra fun. I feel like a lot of people find it fun anyway, maybe a little bit too fun! So she will also have some sort of time-saving hacks, although she cannot stop you from scrolling for three hours trying to find an image, bear that in mind! And we have a tech workshop because I know quite a few people are actually stumped by the tech side of it rather than the actual what do I post side of it, so we're gonna be going over the actual ins and outs of specifically posting a story, posting to reels, using different apps, any tech problems basically that are making it difficult for you to get content out there that is fun. So if you would like to join us you would be very welcome. We also have an annual membership which is available at a discounted rate just this month so you can join for a whole year, you can get access to all of the trainings and the guest trainings that have already happened, and a whole year of future trainings, and we have some very interesting ones coming up, maybe a little bit biased uh but we have sort of Law 101 for UK based business owners, because laws change around the world turns out, that's a little bit annoying! We have Katie Skelton from Little Green Duck coming in to talk about copywriting so you can make sure that your captions are frankly incredible, and we have goal setting with Caitlin Fisher who is frankly a badass and would like you to rock your goals without feeling exhausted and running yourself into the ground, which frankly we are here for! So if you would like to join the links, obviously, in the show notes, we would love to have you. Otherwise just have some fun with your content, stop stressing about it, nobody's looking at it in summer, it's fine, so try to enjoy your social media for a little bit again and see if it changes how you use social media, see if it changes the kind of content that you want to create in future. Yeah and take care of yourselves. Hawke: If you want more regular reminders to find your own way to use social media follow Alexis on your social platform of choice, all the links will be in the show notes. Until next time, be a human.