Get ready to simplify your business and your life with some great tips from Patrick Twitchett (he/him). We chat about 4 hour work weeks, automations, outsourcing and the power of focusing on the things you love.
Patrick helps business people get on top of their bills saving them time out of their business dealing with their overhead costs such as energy and telecom expenses.
Also a part of the CASE Mastermind community and featuring on the CASE Broadcast found via https://anchor.fm/casemastermind.
Connect with Patrick on LinkedIn.
CASE Mastermind on Instagram.
CASE Mastermind on Facebook.
CASE Mastermind Facebook group.
CASE Mastermind website.
Other things mentioned.
Dubsado (affiliate link).
I hang out on Instagram: https://www.instagram.com/bushnell_cs/
Find me on Facebook: https://www.facebook.com/SocialMediaForHumans
Join the club to learn more about ethical and effective social media marketing: https://socialmediaforhumans.club/
Voice over by Hawke Wood: https://www.spotlight.com/3490-9081-8844
Support the show (https://www.patreon.com/socialmediaforhumans)
- [Hawke] Hello, and welcome to Social Media for Humans, the podcast that empowers you to do social differently. Your host Alexis Bushnell and her guests discuss their experience of social media as business owners, users, and ultimately, humans, with insights and advice to help you find an effective and ethical strategy that works for you. Grab yourself a drink, and join the conversation. - Hello, hello. I am here with lovely Patrick. Would you like to introduce yourself? - Certainly, I will do. So yeah, I'm Patrick. I'm over in the UK, down near sunny Southend-on-Sea, and I've got a business I run as a cost consultancy, which is Simplies, and I'm part of a mastermind group called CASE mastermind, and we run a monthly workshop and a monthly broadcast as well. - Mm-hmm. So you've kind of got your finger in quite a lot of pies. - (laughs) Yeah, I spin a few plates. But not too many, now. I used to spin a lot more, but we live and learn, I think. - (laughs) Yes, yes. Which actually very nicely brings us onto the topic that I kind of wanted to speak to you about of simplifying your life. Because I tend to talk a lot about simplifying social media, and people having fewer platforms, posting less often, that kind of thing, and getting systems in place to make that easier for them. And part of what you do is helping people to simplify where they're spending their money and how all that's working. So obviously we both think that less is more. (laughs) - Indeed we do, yeah. I couldn't agree more with you there. - Well, okay. Initially then, why... What were you doing beforehand that was so many plates, and why did you decide to drop some of them? - I think, well... It's often called the entrepreneur's curse, isn't it? The next shiny diamond comes before you. It's almost like, you're probably not old enough to remember this, but the Generation Game on the BBC used to have a little-- - Oh, I do remember The Generation Game, yeah. - You remember everything on the conveyor belt? There was always a cuddly toy, and a toaster or whatever. And I think that's what happens with us in our lives. Opportunities come our way, and I think the more we network, the more we connect with people, the more opportunities. And I think we have to put everything through a filter. We have to look at our core values and to look at our goals. We always talk about goal setting, don't we? Gotta have those common core goals. And when an opportunity arises, does this fold into my existing empire? Is it part of my core goals and my core mission? Is it taking me to the destination that my goals currently set for me? Or I suppose if we'd done an analogy and said if I'm heading to India, India's not the best place to go at the moment, but if I'm heading to India, and you say, "There's something great going on in America," then we got to say, "Hang on a minute. "Where is our final destination?" And so it's okay to zigzag on our journey as long as we finally end up at our destination. But if we start turning miles off, gotta bring yourself back on course. So that's the things that you have to think of. And it's quite simple to do then, because you look at where you're heading, and you go, "Right, this is just totally "taking me off on some new side shoot. "Let's trim that back." - Yeah. I think that happens so often with new social media platforms, and I've noticed this a lot when Clubhouse launched, and suddenly everybody who's on iPhone was on Clubhouse, and suddenly everybody is doing Clubhouse stuff every day, and they're trying to add this to all their standard social media posting and stuff. And then they're going, "God, I'm exhausted. I haven't got time, I'm so behind." And I'm thinking, well you don't have to go in all guns blazing with everything. You can wait, you can hop on every now and again when you find yourself with some spare time. You don't have to leap in with both feet immediately. (laughs) - I totally agree with you. And it was a new platform, so yeah, it's something exciting that's taking place. This could be another YouTube, or it could be another Instagram. We don't know. And I mean, very fortunately I think for me, I've got an Android phone, and I've never had... I'm gonna get controversial on your podcast, now. I've never had an Apple product, because I never liked the fact that... Who was the guy at Apple? It was Steve Wozniak, wasn't it? Is that right? Wozniak? - Are we talking other than Steve Jobs? - Yes. I think it was Wozniak, and he went to Steve Jobs. He was like one of the chief engineers, and he said, "We've gotta get these things to interface "with other general computers." And he pretty much said, "Well, we don't want to. "We want everybody to be exclusive Apple, "and we don't wanna work with other products." And I've never liked that philosophy. And they may have changed now, but I've never adopted their products. And the fact that Clubhouse become exclusive like that, it put me off, to a degree. And I know there will be testing. And there are opportunities there, because a lot of high-profile social media figures, you know, Gary Vee and the gang were there. And you could probably end up going in a room and having a conversation with one of them, and there was a chance you could connect, et cetera. So good reasons, but that's all I ever heard, was people said, "Yeah, I love Clubhouse, "and I've been on it for 15 hours." (laughs) It's crazy. - (laughs) Yeah, it definitely sort of landed with a bang, and I would say I have heard very little talk about it the past week or so. We are filming this towards the end of April, for people listening. Maybe it has surged. But yeah, it was interesting. And on this sort of (laughs) Apple, sort of Android debate, I am definitely Android. I actually always thought I was gonna be an Apple person, and when I was younger, one of my friends lent me their old iPhone to try before I invested in a very expensive iPhone. And I was so excited. I was like, "Yes, finally! Yes, this is amazing!" Hated it. Hated it. Could not use it. Through it out within in a week. (laughs) Never gone back. - Oh wow, okay. Okay. (both laughing) - Now I'm getting controversial. (both laughing) - The thing is, we can't knock 'em, because I mean, Apple, they innovated loads of new products and paved the way with smart phones, everything else. I mean, you can't knock them for that. And then their advertising is absolutely exceptional, and their messaging, et cetera. But yeah, core values probably need addressing, I would say. That's what it is. - (laughs) Yeah, take a look at those please, Apple. (both laughing) How do we bring this back now to simplifying... (both laughing) For those who have not abandoned us. (laughs) - Hopefully not, hopefully not. And look, I think we've gone off, we'll be coming back. And I mean, Apple is a classic example of how you can simplify things, because their products, they all tie together. And I think becoming efficient in whatever possible ways you can, and technology is just one of them, isn't it? For example, I've got a CRM, which is a customer relationship manager for anybody that doesn't know what CRM means, and that's synced to the contacts on my phone, it's synced to my Outlook calendar, my emails. So everything is tied together. And when you're doing that, you're saving yourself time. And I think automation is part of that process. There's things you can automate, but again, there's things you can delegate. And I'm always a strong believer in you've gotta love what you do. Do what you love. And the stuff you hate doing, for goodness sake, give it to somebody else. There's so many freelancers. I think the way that the business world is now, lots of self-employed people, lots of freelancers, which means there's someone out there that would match any task you could ever throw out there. If you don't like bookkeeping, if you don't like accounts, if you don't like social media, if you don't like video work or you're not good at that, then every man to their trade. And we can spend so much time doing so much stuff that we just really don't need to be doing. I think I can give an example of that. As I said earlier, CASE Mastermind is a mastermind group, and we work as a collective community, and we've got somebody in there who's quite good at some social media, so we've delegated to them the social media aspects of it, or some of it. The video work that I was doing on the broadcast, it was all me. When we started off, it was all me. I learned how to do video editing off the bat, off of nothing. And I could cut a fairly decent video now, but it's not really where I want to push my talents. And we've got someone in the group now, who's really good at video, and he's just edited an episode, and we're over the moon. This means three hours or four hours of my month I've just got back, because somebody else who probably could do it in 45 minutes to an hour, compared to my four hours as well. So, it's about knowing where to push things and how to simplify out your life to free up and do the things you want to do. - Yeah, yeah. I think one of the things that tends to come up, it certainly came up for me, and I know it's come up for other freelancers, and that is always, how do I know when to outsource? How do I know when to start automating things and implementing systems? I tend to feel like the answer, now that I have started to outsource and implement systems, is before you start asking that question. (laughs) (both laughing) I think there tends to be this thing of once you start asking that question, it's because you are short on time and you don't really have the time to set up a load of automations, but you're not sure that you have the financial capacity to start employing or outsourcing a lot. And so you feel like you're totally stuck. So I am definitely sort of team outsource now. And I do think if you can do it sooner as well, so that you don't get into that situation where you are feeling stuck and like, I really don't have the time to do all these things, but I also can't outsource it, because I can't train someone how to do it, I can't... You know, whatever the situation is. So how did you decide when to start outsourcing? - So I think it evolved over time. When you're running around, you've got so many things to do, and you can't do the things one, that you want to do, and two, that you need to do as well. And I think you're right in what you said, that the financial side of it is a big key issue for a lot of people. We can't all go out out and take on a full-time bookkeeper at X amount of pounds. We've got places like Fiverr on the internet, which is spelled F-I-V-E double R, I believe, fiverr.com. And there's various other websites such as that where you can delegate, and that can be quite minimal rates. And be careful where you delegate, you know. Interview people. It's like interviewing people for a job. That may take a bit of time, but if it's somebody that you can then build an element of trust with, that's the key part. We've got lots of VPAs around now, which are virtual personal assistants. And though they may charge anywhere between 20 to 30 Pound an hour, generally in the UK, and we think that's a lot of money, they can do a lot in that hour. We mustn't forget that. What we can do in an hour, they can probably do in 20 minutes, sometimes. So it's knowing people's skill sets, using those skill sets. There's VPA agencies now that can put the right people in front of you for certain tasks. And again, overseas VPAs as well. These are people that you might be paying them $5 an hour, but to them, that's huge money. So you are benefiting these people, because that's good money where their based, and you're giving them work. So I think you've got to find the right ethical and moral principles around that, but there is a way to do it. And if you pay people fairly, then there's lots of options open to you. And as I mentioned to you earlier, I've only just recently finished Tim Ferriss's "4-Hour Workweek." I mean, that book is absolutely filled with... It's an audiobook, but it was filled with web references to different other companies where you can delegate and use services. I mean, it's a bit strange to listen to an audiobook when someone's reading out web addresses, which probably could have been a bit more thought out for the audiobook, but you know, a real eye opener. I learned a lot. But I think a personal assistant is your starting place, because very often, I'll say to my personal assistants that I have, "Okay, I need to delegate this. "Can you find me someone?" And I'll give them the task of finding someone to do that. So what you're doing is you're leveraging your time. As long as you give clear, concise instructions, which I've learned from experience, you've got to be a bit clearer sometimes, than what I can be. As you make that clear what you want, and I think you've got to also drop your bar of perfectionism and allow somebody else their own level of creativity. I know I read a book on General Eisenhower from World War II. He'd been going through the wars, and there was another general called General Patton, which was also a very famous general. And Patton got a lot more done than all the others put together. And there was a stark difference between the two. Eisenhower delegated tasks, and instructed someone completely and fully exactly how he wanted that task done. General Patton delegated a task, and he allowed them the creativity to go away and achieve that task in the best way that they saw fit. And not only did he save himself too much time over explaining, he did have an element of risk that it could be done not quite to how he wanted. But I believe his expression was something on the terms of he let people surprise him with their level of ingenuity. They could come up with a newer, better way of doing it in the first place. - Yeah. Yeah. I think it's so helpful too, to have, especially if you know that somebody has that expertise in the area that you are outsourcing, to trust them and their expertise and their experience and say like, "Look, this is the outcome that I want. "How you get there, you do you, figure it out, that's fine, "as long as this is what I get at the end of it." Like with your video. As long as there is a video this long that looks like this at the end of it, I don't care how you do it or what you use. Just off you go, enjoy yourself. - That's it, that's it. And it's that... I think that actually takes something. That's something that, I mean, there's a bit of a perfectionism in me that I've had to control over the years and just beat it out of myself, because you can put a shelf up and take 10 hours to do it, but actually you could probably do one just as well in half an hour without being so precise. And we can find this in business, we can over-perfect things. It makes us procrastinate, take too long, or never actually do anything or ever actually make a decision. It's like you said, you're exactly right, it's an element of trust. I'm gonna trust you to go and do something. In the example of that videographer, he come back with something totally different that I would have never done, but I gave him creative licence. And look, at the end of the day, I could've said, "I don't like it. Can we do it again?" But I said, "That's great," because that's not what I would've ever thought of. And when that comes out, we might get some strange feedback from it, we might get some really positive feedback, but we don't know. It's something new and different. And I think we've got to dare to be different, dare to change. Us human beings hate change, but we should embrace it, because change has only brought evolvement for the human race. So we must always be willing to change, because someone may just well come up with something that makes our lives 100% better. - Yeah, it's true. And you do, like you say, you have to be open to trying new things. I think, especially in business, you've got to be able to, even when it comes to automating stuff, trying new software, it's always a risk that you're not gonna get on with that software. And you do have to have that ability to be like, "Well, I'm gonna try it, "and if I hate it and it doesn't work, "I'll try something else." But you do have to sort of keep taking those risks. So yeah, it's something that I've sort of had to learn as well, 'cause I do have a lot of that perfectionism in me as well. To learn to sort of take those risks and be like, "Well, if it doesn't work out, it doesn't work out. "We'll learn something from it." (laughs) It is so, so important, in business especially. - Yeah, yeah. I mean, I've heard it said a number of times that I've never made a bad decision, but it's actually true. We've never made a bad decision, because when we made that decision, we made it based on what we knew at the time. And we'll make a decision, and we'll do something, and we might find out later that we could've made a better decision than the one we made, but without first making that decision, that's where we can lose out. And I think a big learn for me was the phrase, "Ready, fire, then aim." We often ready, and then we aim, we'll aim a bit more, we'll aim a bit more, and then fire. But actually, let's take the analogy of firing a gun. If you just fire at the target and you see you're an inch off that way, well then just adjust your shot next time an inch in the other direction, and you should hit the bullseye. So the guy that spent half an hour aiming it up, the other guy who's fired two or three shots, he's hit the bullseye already. So we've got to be willing to make a few little mistakes, because actually, when we do, people are very forgiving. I've made loads of mistakes. I've made loads of mistakes on social media and done controversial things. People haven't held that against me till the end of time. And you've just got to be willing to go be transparent and say, "Well, hey, this is me." We're mixing it and matching it and going along the way, but we advance much quicker, much quicker. Could I give you a story that's a really good analogy? - Oh, I love a story. Yes, go. - Okay. So for a time, my current wife and I, we lived in what's called a fifth wheel trailer. So it's like a caravan on steroids. If you look it up online, it's like a lorry back that hitches onto the back of a pickup truck with a hitch point on. They're huge, they're massive. The sides come out, absolute luxury. We loved it. And we went, we got it taken away. Well, we took it somewhere. And they were doing some work on it. We actually got a tumble dryer and a washing machine fitted in this thing. And that was a change they didn't think we could do. We did. And we'd done all this work on it. And we were talking to the people about these things. We learned a lot about fifth wheel trailers when we were looking for one, and we come across someone because I've got a manufacturing background, and manufacturing in the UK is if we've got a new idea to change something, well, that has to be sent to the planning department, then that has to be signed off by an engineer, then it has to go to the drawing office, to then approve that drawing and that design. Then probably have to have a committee meeting about it, blah, blah, blah, around the circles. Six months later, your idea might be embraced. And this guy worked in a UK-based company, and he said it was a nightmare to get anything changed. And he went to work in one that was over in the States, and they were in this thing, and they said, "Well, how about we change this bit here, "and we move this here." And the guys were going, "Oh yeah, that's great," and they're writing it down. Fag packet drawing, as we used to call it. Just scratching it out on a note pad. And he said, "Okay, I'll be back in a minute." He said, "Where you going?" He said, "Well, I'm gonna get it done." I'm gonna get someone to make it up. He says, "What, just like that?" He said, "Yeah, that's how we work over here." And they literally went away, and within several hours, they were patching something up in this thing and going, "Yeah, yeah, that's great. We like that. "Oh, well what we'll do, we'll change this bit. "We'll do that bit." And he said, "Within a day or two, "we totally redesigned this thing." And in the UK, it would've took six months. What works better? And what country was always renowned for being the most industrious in the world? It was the States. Stop filling things up with red tape and allow that freedom of creativity, and just be daring, and say, "This is a change, let's make it now," and then see what happens, because you could always undo these things, anyway. Stitches in clothing can always be unpicked. (Alexis laughing) - And you do, you learn so much more by doing things, you really do. Even if... I would say I'm a book learner. I learn quite well from watching a video, reading a book, listening to a talk, something like that. But I still learn a lot more just by implementing it, because that's when you then start to understand how it works and also what works for you. Because you can listen to somebody talk about like, this is how you can do... You can implement this social media strategy, you can use this tool. But until you actually try it yourself, and you're using it, you don't realise which bits are working for you, which bits aren't working for you, why those things aren't working, and you can't then adjust for yourself and for what's going on with your business or your life or whatever. So you do have to try stuff and just be like, "Right, okay, we'll figure it out as we go along." 'Cause you really do learn so much more just by doing stuff. - Yes, absolutely. You really do. And you know, I think when you've gotta delegate things off, or whatever you do with them, you've got to have an understanding of the process, but I'll never say you need to fully understand it all. As long as you've got the basic knowledge so you can at least check what somebody else is doing, or what the system that you've automated is doing. And a way to check on that, as well. I think that's key with automation that whatever that process is you've got set up, you need a way to be able to check in on that. Especially if you've automated emails. Make sure that you send a test one to you and things like this, because there's nothing worse than it comes out with hello, bracket, bracket, name rather than (laughs) your name. It's like, "Oh, okay. "Okay, you just sent me an automated email." It just makes the whole thing, you know, tears it all down, doesn't it? So you've just got to make sure the Is are dotted and the Ts are crossed in the right places, definitely. But you know, that book, "The 4-Hour Work Week," it's just took me to another level to see where life can be so changed. I think one of the keys also is to schedule your day. I live by my schedule. And that doesn't mean that my schedule controls me, because I control the schedule. So you have to make it have an element of flexibility, yet within that, you've got to set tasks and time for tasks that they're going to take, so you do them within that time, because it is so easy to overdo a task. And you've got to be reasonable with yourself, and you've got to allow yourself downtime between tasks as well. But that improves efficiency. I take so many more breaks now because I've found the more breaks I take, the more refreshed I am when I come back. I had a break before we recorded this podcast. I wasn't gonna go from one task and then come into this. I wanted to come into this fresh, with a clear mind. And it's so much easier to do things then. And referencing another book, there's a book called, "The One Thing." And not being a multi-tasker, I say a great multi-tasker can burn a hole in your shirt and burn the dinner at the same time. (Alexis laughing) This is what we do. We try to do loads of things all at once, and everything is half done. Act as if you've said, "This is what I'm doing." I'm certainly not recording this podcast with you now while trying to type an email or trying to look on Google or something. I mean, it would be obvious anyway. And I think it becomes obvious in our results. Focus on one thing at a time. Your day is much more efficient. We try to put too much into our day. I dunno about you. I set three objectives for a day. I achieve those three, the day is done. I normally achieve more than that, but there are those three core tasks, and they're in align with my goals and objectives, what I'm looking to achieve. Therefore, the day is simplified. The pressure that you put yourself under is so reduced. I've done that, I've done that. Oh, I haven't done that, but that doesn't matter, because that wasn't in the three things that you put to yourself. And if you don't get one of those done, okay. That is now a priority for tomorrow. I've got to force that into tomorrow, to work to get that done. That's a way you can organise your life in a very simplified manner. We can all have a free calendar, now. Google Calendar is free. If you don't wanna get an Outlook one like I've got, Google is free, and I've used it in the past, Google Calendar. All these things you can do at zero cost very often, because there's platforms out there now that enable you to do that. And just do a little bit of homework. I'll give you another example. Video editing. Adobe do a really great video editing software. Costs a lot of money. The video editing software that I use is a free version called Shotcut. I've used it for, I dunno, a year, 18 months. It's not cost me a penny. I had to learn to use it, that was all off of YouTube clips and Google. And that's free. Delegation, or ways of doing things doesn't have to cost you the earth. That's a really strong point to emphasise. - Yeah. Yeah, no, it's true. And I do think that there is a lot of... I tend to find if you ask for sort of solutions in business groups, a lot of people will send you their affiliate links to paid software and things. And actually there is a lot to be said for the free software out there. And especially early on in your business, use the free stuff. I used free stuff for forever. (both laughing) I mean, I've been using Dubsado as a CRM now for six months or so, I think. - What's it called? - Dubsado. - I've not heard of that. - I'll put the links and everything in the show notes, obviously. Yeah, I like it as a CRM. It's not all singing all dancing, but it does everything I need it to do, and it is a paid version. But before that, I was manually doing stuff, basically. And planning and stuff, I tend to use Notion now. I do use Google Calendar, and I've got Google Workspace because I use it for a lot of storage and stuff. But yeah, planning wise, I use Notion, which is free. And I have a sort of daily page in Notion, basically, which has essential to-do tasks, things that I have to do today, and then bonus tasks, which are like, if you've finished all these things, and you've got some energy left, maybe have a go at these. (both laughing) So I think just don't be afraid to make the most of the free software out there. And there's free software for so many things. There's free scheduling tools for social media, sending emails, CRM systems, calendars, note-taking, all of it. You can get a free version, even if it's only a trial version to just get you going, and to simplify things a little bit for you while you get ready to sort of level up, if you like. - Yeah. Yeah. And I think these companies that embrace that, that's why they're so successful. Google is so successful because it offers you so much free stuff. You come in there, and then when you want to upgrade, there will be a tendency to stick with Google on certain aspects, because you've got used to how that works. So when you want to step up, well, this works exactly the same but has these extra features. And I think that's a genius business model that those things are offered out there for free. And it's like anything, as your business evolves, you might use something like Agorapulse to manage your social media, and then eventually, someone's gonna come to someone like you, Alexis, and say, "Right, I was doing all this, "but actually, even writing those posts "is taking me so many hours a week. "I want you to write things for me and do things for me." That's how we evolve and grow as a business. We gradually outsource and move ourselves to a place where we do the things that we like doing. I think there's nothing better than at the end of the day, you go... There's a book, I think, called "Eat That Frog." I've never read it, which is a bit corny. That book is about doing the most horrible task that you don't wanna do, and doing that first, and getting it out of the way. And I think if you do that, you can reward yourself. If you've got that all done and you've got an hour free at the end of the day, if you like doing some random social media post or creating some sort of little video for your business, reward yourself with doing that, because you look forward to it. Oh yeah, I can do this and get creative. I think we should enjoy the journey. It should be an adventure. It shouldn't be a chore. We should be able to leap out of bed in the morning and go, "Yipee! I can't wait to get started." If we're throwing the covers back reluctantly, or trying to throw the alarm clock in a bucket of water because we don't wanna face the day, I think it's horrible. I've not used an alarm clock for years. I naturally wake up early hours of the morning, and I'm ready to get up and go. And I wouldn't change that for anything in the world. I've done a job where I've gone, "Oh no. Oh no, I've gotta face the day." Never again. Never again. It's just not worth it. Life's too short. - Yeah. Yeah. And I think early on, because I mean, like you were saying, when you first start your business, you do end up doing everything because you have to, initially. And I think you can get into that state of, "Oh, I've gotta do..." Like accounts, for me. Numbers are not my thing. (laughs) I really hate accounts. So that is the thing, I hate doing it. I hate it! (laughs) And you can get into that mindset where you procrastinate it because you hate it so much. And then you get yourself into a worse situation. And I do think that A, like you say, blocking out some time to do it and saying, "I have set this time aside. "I am only gonna do accounts," or whatever it is that you hate during this time, and then once I've finished that time, I can forget about it is really helpful. And also looking at what options there are, preferably for free, to help you with whatever it is that you hate doing. Because early on, I think you do have to do those things that make you think, "Oh, I really don't wanna do this." But trying to make it a bit easier for you so that you're not procrastinating it and making it even more difficult to do those things, and inevitably taking up a lot more of your time because you are putting it off, and also probably putting off doing other stuff because you feel like you should be doing the stuff that you hate. (laughs) Can you tell I'm speaking from experience? (both laughing) It is so important. It makes such a difference to find tools and things that help you to make that easier, whether that's sort of a free bookkeeping software or finding a trainee bookkeeper, maybe, who will do it at a lower cost, or whatever sort of system it is, or even downloading a free bookkeeping template from the internet and putting your stuff into that to give you some starting point, finding the things that you hate doing and figuring out why you hate them and then being like, "Right, how can I make this "a little bit easier for myself, and at a lower cost?" It makes such a huge difference, and it means that you can start focusing more and enjoying the rest of your work time as well. - Definitely, definitely. And I think you have to analyse it from what your hourly rate is. I do a job, you do a job within your business that earns revenue for the business. And I don't know, if you work 10 hours and that brings in 500 Pound, quite simply, that's 50 Pound an hour. So your charge out rate is 50 Pound an hour. So if you're there, sitting there doing the books, and you're spending 10 hours doing that, you've got to say, "Okay, well if I'm spending 10 hours doing that, "that's actually costing me 500 Pounds, "'cause if I was doing other work, "I would generate that level of income." So that's costing me 500 Pound. Not directly. You're not paying 500 Pound, but you're, in essence, losing that. So if someone says, "Okay, well I can do that task, "and I can do that for 100 Pound." Well, that's a bargain. Because that frees up your time. You have to look at it from that aspect of your charge out rate. If I'm gonna go and wash my car, and that takes me an hour, and my rate is 50 Pound, let's say, well that's just cost me 50 Pound. So if someone says, "Well, I'll do that for you," for even 20 Pound, you might go, "20 Pound to wash my car?" Actually, that's more cost effective. It takes me an hour to cut my grass. That's 50 Pound. Someone might come and cut that for a tenner. So you see what I'm saying? I've had these conversations with my wife before when we looked after her mum while she was alive, and she had lots to do, she said, "Oh, I've got all this ironing." I said, "Okay." And I just found someone and got them to do all our ironing. And it cost us, I don't know, about 20, 25 Pound. But it was probably three or four hours of ironing. When you look at it like that, and you might say, "Why are we talking about ironing?" But actually, it's all those things that if we're doing 'em, actually, we need to really assess should we be doing them, or should we be simplifying our life to a place where we're only doing the things we want to do and need to do? And then you've got loads more free time, and that's happy days, then. (both laughing) - It is, that is the aim of the game. I think that is a wonderful point for me to ask, so if people want to simplify, especially their business life, tell them where they can find you and how you can help them. - Okay. Well, websites for the contact details. So my website for Simplies is simplies.co.uk. So simplifies is spelled S-I-M-P-L-I-E-S, dot co dot UK. And CASE Mastermind is what it is, casemastermind.co.uk. You can contact me through either of those sites. More than happy to engage with people. And with a name like Patrick Twitchett, you can find me on LinkedIn quite easily, to be fair. (both laughing) - Well, I will put all the links in the show notes, so people don't even have to search for you. They can just click it and visit you. (both laughing) - Absolutely. I think, you know, there's an old saying, isn't there? You either work to live or you live to work. And I've always said, you just wanna work to live. It's life and the great things in life, the friends, the family, and the things that you enjoy. All work and no play makes Jack a dull boy, (laughs) as they say. - And I do think a lot more people have come to that realisation over the past year or so as well. - Yes. Yeah, I think that downtime, being grounded by the government like naughty children, quite rightfully so. The lockdown was an essential thing. Yeah, I think everybody's lives have changed, but I think they've changed for the better. They spent more time with the family and said, "You know what? I've sat down with the kids, "and we've played a board game, "and I haven't done that in a long time." These are the things that you will never get that time back, ever. - Yeah, yeah. Well, thank you very much for being here. I think we've covered a lot of ground. - I think we have. - [Alexis] A big thank to Louise, who is supporting the show on Patreon. You can donate any amount you like over on Patreon each month. That goes towards paying for captions and the transcript that makes the show accessible. There is also a Pride offer this month on the Social Media for Humans Club, both the business club and the non-business-owners club. If you use the code PRIDE21 when you sign up, you will get 50% off your first month in either club. So we would absolutely love to see you in there. - [Hawke] If you want more regular reminders to find your own way to use social media, follow Alexis on your social platform of choice. All the links will be in the show notes. Until next time, be a human.